Creative Brief:

Sauti means ‘voice’ in Swahili.

The goal of the Sauti project is to improve the health of Tanzanians through bio–medical, behavioural and structural intervention.
Sauti targets key and vulnerable populations in selected regions of Tanzania; sex–workers, partners of sex–workers, MSM and adolescent girls and young women.

As the Sauti program logo needs to appeal to a diverse target, it needs to be unisex in execution and flexible enough to encompass all aspects of the program. N.B. As Sauti also deals with health matters other than HIV, including the HIV ribbon in the logo may act as a barrier to some.

Mandatories: no National colours or rainbows, no political activism style graphics (eg. megaphone).

See the main stages of our design process when exploring options and creating a unique brand.

Stage 1: Logo exploration

Stage 2: Logo finetune on selected

Stage 2b: Graphic exploration with the logo applied

Stage 4: Final logo

Stage 5: Graphic elements, letterhead templates, business card, email signature
& optional Brand Guide

Sauti

CASE STUDY:
The Sauti programme Corporate ID.

The design process from the brief to logo exploration, graphic elements exploration (defining the visual personality of the brand). And finally, to the selected logo & elements and how these are applied to stationery items.

Service: Brand, Design